We know higher conversions and awareness can be achieved by aligning a premium product with the lead-up to the holidays, such as Christmas. A GWP also increases conversion rates.

We secured top Westfield locations in NSW and top trading BWS stores. A premium in-mall floral set was designed to represent the brand image and positioning. To assist with sales instore or online, a GWP (St Germain carafe) was offered for each purchase. We also boosted reach with targeted socials.

Sales achieved were well above benchmark. One store manager commented we’d sold more bottles in half a day than in the previous two months.