Extravert delivered a full-service activation for Arnott’s across 12 key stores in NSW, VIC, and QLD, targeting university students and gamers. From concept development to production, logistics, staffing, and execution, we created an immersive in-store experience that drove awareness of the Shapes range and competition entries to win one Xbox per day.
Key Highlights:
A seamless concept-to-execution campaign that combined interactive gaming, product sampling, and brand theatre to create excitement, drive trial, and generate measurable results.
From big ideas to flawless execution. here’s what we brought to the table.
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