We were asked by Nestle to continue to drive sales, awareness and usage for Nescafe Dolce Gusto, aligning with the global tagline The Modern Art of Coffee.
We undertook a multi-faceted approach, which included:
– A partnership with Westfield centres to engage shoppers in shopping mode
– Facilitating the first commercial brand sponsorship with Vivid and serving free hot coffee at the festival
– VIP retailer events nationally in creative art galleries to engage with consumer electronics staff as this was a new retailer/structure for Nestle
We know 40% of Australian households have at least one appliance at home that is never used. Therefore we encouraged every interaction for the consumer to create their own coffee.
We made over 100,000 coffees for consumers. Sales were 24% over KPI and key retailers were educated and orders fulfilled.
From big ideas to flawless execution. here’s what we brought to the table.
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