Kraft tasked us with driving purchases for Peanut Butter in independent retailers during a challenging period for the brand.
Our Creative team created the key visual and tagline ‘since when did you last….’ We managed a consumer promotion end-to-end, including the key visual and all creative, website and promotion requirements such as prizes, terms and conditions and fulfilment.
Our field merchandising team were also tasked with store and shelf placement for all collateral.
From big ideas to flawless execution. here’s what we brought to the table.
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