McCain launched Rustica Pizza and were targeting a younger demographic who order take-away pizza and likely to be new to the frozen pizza category.
To target this audience, we sourced and refit a 1962 Chevy to mass sample McCain Rustica pizza, a new sourdough pizza targeting foodies who are likely new to the category.
We then activated across locations, including transit, beach, parks and sporting events in NSW and VIC and captured social media and PR coverage.
We managed all activation components, including design, production and logistics. Samples and sales targets were exceeded by 50%.
From big ideas to flawless execution. here’s what we brought to the table.
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